Brand Strategy is a set of intentions – a high level plan to strengthen your organization and create distinction in its markets. It’s your blueprint for achieving business success. It’s how you shape your company’s future.

Our process gets leadership and managers directly involved in creating the strategy that will guide your business and invigorate your brand. We help you become a stronger team.

You’ll rally around a strategy that you own because you built it. You’ll become the leaders of the vision and change you seek. You’ll align your brand with your business strategy and create a high-performance culture that will generate long-term, sustainable benefits for your company and its stakeholders.

Aligning your organization to a clear and compelling strategy and carrying it through everything you do will create competitive advantage. Communicating your strategy creates clarity and focus, ensuring that your walk is in sync with your talk. When your people are united around an authentic, shared vision and plan, you’ll inspire greater commitment and achieve improved performance.

You’ll get more from your organization and give more to your customers.

According to McKinsey, 70% of strategic plans never get off the ground or produce any significant results. At Incite, we help make sure you’re part of the successful 30%.

Research

While brand success is measured in the marketplace, its source and substance lives at the heart of every vital company. We conduct internal and external research and facilitate sessions with your leadership team to reveal direction and spirit necessary to inspire the company-wide actions necessary to bring your brand to life.

Research doesn’t tell you what to do, but when approached through the lens of brand and strategy, the findings provide the critical insights to develop the clarity, direction and actions to reposition you in the marketplace and spur growth.

Design

It starts—and ends—with strategic thinking.

We treat design as the potent tool it is: the visual expression of your brand. We leverage your brand strategy to help you tell your story in a distinct, authentic and powerful way. After all, it’s impossible for design that exists only on the surface—that’s not grounded in the substance of strategy—to significantly elevate your brand.

The 2Seventy design process brings your vision and brand strategy to life by conceiving, designing and writing compelling communications for both internal and external audiences in print, web, video, interactive, 3D environments and events. Our work positions your brand more effectively in the marketplace because it is reinforced by clarity of purpose and internal commitment.

Strategy

We offer expertise in all phases of development, from marketing, positioning and communication strategy to messaging and story; from brand systems to sales and customer service delivery. In each phase, we work to ensure that your strategy, message, and look and feel are thoroughly, intentionally and consistently aligned.

The best way to see the effectiveness of our strategy-driven design is to review the work in our portfolio.

Every piece of communication is an opportunity. Our design services help you take full advantage of each one.

 

People

Organizational Fitness helps align leaders, inspire participation and create new levels of clarity, commitment and performance. It engages your people and aligns them with your core business and brand strategy, resulting in superior performance, increased productivity and deeper loyalty. Not to mention more enduring customer relationships.

Create new levels
of clarity, collaboration
and performance.

The core advantage of Organizational Fitness is its ability to help you build a cohesive leadership team that’s aligned and committed to fulfilling a clear, shared vision and strategy for your company. Then we help you communicate the strategy so all of your employees are informed and engaged as contributors to the company’s success, enabling them to become an integral part of delivering value to your customers.

Our integrated approach helps your company get more done in less time. Turn plans into action. And attract and retain the best talent. You’ll find that your people ae more engaged. They work harder, more collaboratively and take pride in delivering more to clients. They bring your strategy to life, help you stand out in the marketplace and allow you to outpace rivals who are unfocused and don’t work together optimally as a team.

IT’S SIMPLE: YOUR FRONTLINE DETERMINES YOUR BOTTOM LINE. (image)

 

Organizational Fitness

Leadership Vision + Alignment

We help build a cohesive leadership team committed to fulfilling a clear, shared vision and strategy for your company. Without that clarity and commitment, your company’s ambitions will be compromised. We facilitate the strategic, creative, sometimes difficult conversations thatmoon mountain retreamoon johjohnsonan9create clarity, alignment and readiness for accelerated, purposeful action.
 

Leadership Development

Strategy is the inspiration for growth, change and development. We leverage your strategy to instill new perspectives and equip leaders and managers with the insights and skills to invent, act and stand out as exemplars of your brand in the organization and the marketplace.

Brand strategy becomes a leadership and management platform for your business only when senior executives and front line leaders are personally engaged, involved and committed to creating and implementing the operations-based plans for driving brand-related change throughout the business.

Marketing + Sales Readiness

To validate your investment, test your company’s new strategic capacity, and deliver ROI, your brand needs to perform in the marketplace. We work with your market leaders and marketing, sales and customer service teams to deliver your company’s story with new clarity, confidence and heart.
 

Internal Communications

We help you tell your story and connect it to the people who are most important to delivering on your company’s promise. We develop internal communication materials, programs and tools to promote company-wide awareness that awaken a new vitality and involvement in your company.
 

Culture/Talent Development

Brand alignment invigorates your company culture, helps grow your existing team and effectively attract and onboard new employees. Through workshops, brand training programs and HR communications, we help you equip employees with the skills, knowledge, passion and support to bring your brand to life.