Brand Alignment helps you get more from your people, so you can deliver more to your customers.
Less than half of managers (46%) have a clear idea about what their company stands for and what makes it different.
What efficiencies could you gain your managers were fully aligned and energized by your brand?
* Gallup Research Report 2014
MOBILIZE OR WITHER.
Do your people understand your top strategic objectives and can they see how their roles connect to and impact your overall success?
70% of organizations fail executing their strategy primarily due to the unsuccessful mobilization of their people.
Brand Alignment connects the dots between your brand strategy and your business practices, your products and your customer experiences, and works to engage both the hearts and minds of your people.
“To win in the marketplace, you must first win in the workplace.”
IS IGNORANCE REALLY BLISS – OR JUST EXPENSIVE?
More than 70% of employees report not having a clear sense of their company’s purpose or vision.
Do your people understand their role in supporting your brand + business goals?
WHAT PERCEPTIONS EXIST AROUND YOUR COMPANY AND BRAND?
Where you need to improve? Why they do business with you vs. your many competitors? What changes in the landscape of your industry could you respond to? Where are the real opportunities?
You can’t begin to evaluate your position, refresh your brand, or improve your operations until you know exactly where you are, right now. Ground your important strategic decisions in the realities of both your customers and your employees – and your strategic planning will be well-informed, authentic and much more likely to foster success.
Take the time to ask the right questions. It can mean the difference between money made or lost.
Source: HBR, Are You Listening to Your Most Important Customers, Larry Freed, April 2013
DO YOU EXPECT YOUR EMPLOYEES TO DRIVE BLIND?
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Only 30% of employees report having a clear sense of their company’s purpose.
How much top or bottom line are you losing out on because your people aren’t engaged to build your brand, and drive your differentiators out to your customers.
Make your brand strategy tangible and actionable for your people and it will come to life for your customers.
"If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”
- Patrick Lencioni, The Five Dysfunctions of a Team
*Source: Gallup, State of the American Workplace: Employee Engagement Insights for U.S. Business Leaders, 2013, p.4